0%
Performance Marketing
Ace High Slots was virtually invisible in organic search — ranking outside the top 100 for every competitive keyword in their niche. Meanwhile, competitors with weaker products held the top positions. Over 18 months, we implemented a three-pillar SEO strategy combining technical overhaul of their 10,000+ page site, a comprehensive content hub targeting 800+ keywords, and a white-hat link building campaign securing placements on 200+ authoritative domains.
When Ace High Slots approached us, their organic search situation was dire. Despite operating a high-quality slots platform with 3,000+ games, they ranked outside the top 100 for every money keyword in their niche. Competitors with inferior products held positions 1-10 — some with domain authorities above 70 while Ace High sat at 28. Their existing site had severe technical SEO issues: 4,200 crawl errors, duplicate content across 30% of pages, page load times averaging 5.8 seconds, and no structured data implementation. Previous SEO efforts had been scattershot — a few blog posts here, some directory submissions there — with no cohesive strategy. The business was spending $3.2M annually on paid acquisition because organic generated near-zero traffic, making them entirely dependent on ad spend for survival.
We designed and executed an 18-month SEO transformation built on three pillars. Pillar 1 — Technical Foundation (months 1-3): we audited all 10,000+ pages, resolved 4,200 crawl errors, eliminated duplicate content, implemented schema markup across the entire site, optimized Core Web Vitals (LCP from 5.8s to 1.4s), and restructured the URL hierarchy for maximum crawl efficiency. Pillar 2 — Content Authority (months 2-12): we built 6 content hubs targeting 800+ keywords across game guides, strategy articles, casino reviews, and industry news. Each hub was structured with pillar pages and supporting content designed to establish topical authority. We published 120+ pieces of expert-level content, each reviewed by industry specialists for E-E-A-T compliance. Pillar 3 — Link Authority (months 3-18): we secured 200+ editorial placements on authoritative domains (DA 40+) through digital PR campaigns, data-driven studies, and strategic partnerships with gaming publications. By month 18, organic traffic had grown 1,000%, domain authority reached 72, and 500+ keywords ranked in the top 10. Most importantly, organic was now generating $5.2M in annual revenue at a cost per visit of $0.08 — compared to $2.40 via paid channels.