Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply reporting information to site owners. Cookies allow a website to recognize your device and remember certain information about your visit, such as your preferred language, login status, and display preferences. This Cookie Policy explains how PlayerFlow Performance uses cookies and similar technologies on our website in the context of our iGaming marketing services.

2. Types of Cookies We Use

We use the following categories of cookies on our website:

• Essential Cookies — These cookies are strictly necessary for the website to function properly. They enable core features such as page navigation, secure area access, and form submissions.
• Analytics Cookies — These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure traffic, identify popular pages, and track user journeys.
• Functional Cookies — These cookies enable enhanced functionality and personalization, such as remembering your language preference, region, or previously viewed case studies.
• Marketing Cookies — These cookies are used to track visitors across websites and display ads that are relevant to individual users. They help us measure the effectiveness of our marketing campaigns.

3. How We Use Cookies

PlayerFlow Performance uses cookies for several purposes that support the operation of our website and delivery of our marketing services:

• Ensuring the website functions correctly and securely across all devices and browsers
• Analyzing visitor behavior to optimize page content, layout, and conversion funnels
• Remembering your preferences such as language selection and cookie consent choices
• Measuring the performance of our own digital marketing efforts and advertising campaigns
• Providing personalized content recommendations based on your browsing history on our site
• Supporting retargeting and remarketing activities to reach visitors who have previously expressed interest in our services

4. Third-Party Cookies

In addition to our own cookies, we may use cookies set by third-party services that we integrate into our website. These include:

• Google Analytics — for website traffic analysis, user journey mapping, and audience demographic insights
• Google Ads — for conversion tracking, remarketing, and campaign performance measurement
• Meta Pixel — for social media campaign attribution and audience targeting
• LinkedIn Insight Tag — for B2B campaign tracking and professional audience analytics
• HubSpot — for lead tracking, form analytics, and marketing automation

These third parties may use cookies to collect information about your online activities over time and across different websites. We recommend reviewing the privacy policies of these providers for details on their data practices.

5. Managing Your Cookie Preferences

You have full control over which cookies are placed on your device. There are several ways to manage your preferences:

• Cookie consent banner — when you first visit our website, you can accept or decline non-essential cookies through our consent tool
• Browser settings — most browsers allow you to block or delete cookies through their privacy or security settings
• Opt-out tools — many advertising networks offer opt-out mechanisms through the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org)

Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are required for the site to operate correctly.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or the cookies we use. When we make changes, we will revise the "Last updated" date at the top of this page. For significant changes that materially affect how we use cookies or process your data, we will display a prominent notice on our website or request your consent again through our cookie consent mechanism. We encourage you to review this policy periodically to stay informed about how we use cookies.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us through the contact form on our website or email us directly at privacy@playerflowperformance.com. Our team will be happy to provide further information about the specific cookies we use, their purposes, and how to manage them. We aim to respond to all cookie-related inquiries within five (5) business days.