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Performance Marketing
Founded in 2014, PlayerFlow Performance was born from a simple observation: the iGaming industry deserved better marketing. While casinos were evolving rapidly, their marketing strategies were stuck in the past.
We assembled a team of industry veterans, data scientists, and creative minds who understood both the thrill of gaming and the science of growth marketing. Today, we're the trusted partner for 150+ casino brands worldwide.
What sets us apart is simple: we've been on the operator side. Our founding team ran growth for top-20 online casinos, managed $50M+ in ad spend, and navigated regulations across 35+ jurisdictions. We don't just understand casino marketing theory — we've lived the daily reality of player acquisition targets, compliance reviews, and board-level growth reporting. That operator DNA shapes everything we do, from how we structure campaigns to how we report results.
Where strategy meets the game
Industry veterans with a passion for driving casino brand growth
The principles that drive everything we do
We don't guess — we measure, test, and iterate. Every campaign decision is backed by multi-touch attribution data, cohort analysis, and predictive modeling. Our proprietary analytics platform processes data from 150+ casino brands to identify patterns that individual operators would never see.
Compliance and creativity aren't opposites — the best casino marketing thrives within constraints. We produce 5,000+ creative assets monthly, running 50-200 variants per campaign to find what truly resonates. Our work has won multiple iGaming creative awards.
Our founding team ran growth at top-20 online casinos. We understand player LTV curves, regulatory nuances across 35+ jurisdictions, and the difference between a player who churns after one deposit and one who becomes a VIP. This operator DNA shapes everything we do.
No vanity metrics. We report on what matters: player acquisition cost, first-deposit rates, 30/60/90-day retention, and revenue impact. Every client gets a real-time analytics dashboard with transparent data on every campaign, and monthly strategy reviews focused on hitting growth targets.
We invest 15% of our team's time in testing emerging channels, AI tools, and new platforms. We launched Telegram Ads campaigns 6 months before most agencies knew they existed. Our AI player segmentation engine, built in-house, now powers every client engagement.
Key milestones that shaped who we are today
Alex Morgan, Sarah Chen, and one contractor launched PlayerFlow from a shared office in Malta. Month 1 revenue: $8,000. The founding insight: casino operators deserved an agency that actually understood their business from the inside.
Hit our first major milestone with 50 active casino brand partnerships. Expanded beyond paid acquisition into SEO, creative, and brand strategy. Opened a London office to better serve European clients and hired our first regional teams.
Established offices in London and Malta with teams covering 15+ European and Asian markets. Learned that true localization goes far beyond translation — different markets have fundamentally different player behaviors, channel preferences, and regulatory requirements.
Crossed $1 billion in cumulative revenue generated for our clients, with 15+ brands reaching $100M+ annual revenue through our campaigns. Transitioned to a fully remote-capable operation during COVID-19 while actually accelerating client growth.
Launched proprietary AI tools for player segmentation, creative testing, and predictive analytics. Our AI engine now processes behavioral data from 150+ casino brands, predicting player lifetime value and churn risk with 89% accuracy — a capability that transformed every client engagement.
Now serving 150+ casino brands across 35+ markets with a team of 60+ specialists. Annual client spend under management exceeds $400M. Looking ahead: doubling down on AI-powered campaign optimization, expanding into emerging regulated markets, and helping the next generation of casino operators build sustainable brands.
Trusted by 150+ Casino Brands Worldwide
Join 150+ casino brands that trust us with their growth. Get a free 45-minute strategy session — no strings attached.
