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Performance Marketing
6+ years in iGaming partnerships
Alina Bondarenko leads partnership development at PlayerFlow Performance, connecting casino operators with the marketing channels, affiliate networks, and technology partners that drive growth. Alina is the bridge between PlayerFlow's clients and the broader iGaming ecosystem — she identifies partnership opportunities, negotiates commercial terms, and ensures that every collaboration delivers measurable value. Her network spans 100+ affiliate networks, advertising platforms, game providers, and payment processors across global markets. Before joining PlayerFlow, Alina worked in business development for an iGaming affiliate group, where she developed a deep understanding of the commercial dynamics that drive operator-affiliate relationships. She brings this perspective to every partnership she manages, ensuring alignment between acquisition costs, player quality, and lifetime value. Alina is known for her ability to structure creative partnership models that go beyond standard CPA deals — including hybrid models, revenue shares, and performance-tiered agreements that align incentives for long-term success.
