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Performance Marketing
5+ years in community management
Yurii Koval manages community strategy across PlayerFlow's client portfolio, building and nurturing player communities that drive engagement, retention, and organic growth. Yurii understands that in iGaming, community isn't just a marketing channel — it's the foundation of player loyalty. He manages communities across Telegram, Discord, and social media platforms, creating spaces where players genuinely engage with casino brands rather than just hunting for bonuses. His community playbook includes weekly events, tournaments, AMAs with casino teams, and user-generated content programs that turn passive players into active brand advocates. Yurii has grown client communities from zero to 50,000+ active members, and his engagement-first approach generates measurable business results: community-sourced players show 40% higher retention rates and 60% more deposits than players acquired through paid channels. Before joining PlayerFlow, Yurii built online communities in the gaming and esports space, bringing transferable skills in content creation, moderation, and engagement strategy.
