Daniel Sullivan

5+ years in performance marketing

Daniel Sullivan is a performance media buyer who manages multi-million dollar advertising budgets for PlayerFlow's casino and betting clients across Google Ads, Meta, TikTok, and programmatic channels. Daniel's strength is his ability to scale campaigns aggressively while maintaining strict ROAS targets — a rare combination in the high-stakes world of iGaming media buying. He specializes in the unique challenges of gambling advertising: obtaining and maintaining platform certifications, navigating market-specific compliance requirements, and producing creative variations that pass regulatory review while still converting. Daniel manages campaigns across iGaming, sports betting, and crypto-casino verticals, with experience buying traffic in 20+ regulated markets. His data-driven approach involves running 100+ creative variants per campaign, with automated rules and bid strategies that optimize 24/7. Since joining PlayerFlow, Daniel has scaled client ad spend from six to eight figures monthly while consistently improving unit economics. He holds Google Ads gambling certification and Meta Blueprint certification.