Sophie Turner

5+ years in iGaming business development

Sophie Turner drives new business growth at PlayerFlow Performance, identifying and securing partnerships with casino and betting operators across regulated markets worldwide. Sophie combines a deep understanding of iGaming business models with strong relationship-building skills to help operators understand how PlayerFlow's performance marketing approach can accelerate their growth. She manages the full business development lifecycle — from initial outreach and qualification through proposal development and contract negotiation — and maintains ongoing relationships with clients to identify expansion opportunities. Sophie specializes in understanding each operator's unique market position, competitive landscape, and growth objectives, then crafting tailored service packages that address their specific needs. Her consultative approach has helped PlayerFlow expand its client portfolio significantly, with a particular focus on operators entering new regulated markets. Before joining PlayerFlow, Sophie worked in sales roles at technology companies serving the gambling industry, giving her both the commercial acumen and industry knowledge that make her effective in a complex B2B sales environment.