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Performance Marketing
6+ years in iGaming CRM
Arthur Sargsyan is PlayerFlow's CRM and retargeting specialist, responsible for building the automated player lifecycle systems that drive retention and reactivation across our client portfolio. Arthur's approach is rooted in data: he builds segmentation models that analyze player behavior patterns, deposit frequency, and engagement signals to trigger precisely timed communications and offers. His retargeting funnels have recovered millions in potential lost revenue for casino clients — players who would have churned receive personalized win-back sequences that bring them back to the platform. Before focusing on CRM, Arthur worked in direct response marketing for iGaming and betting brands, giving him a deep understanding of how acquisition and retention work together as a system. He specializes in platforms like Braze, Iterable, and custom CRM solutions, and has built automation flows that process hundreds of thousands of player events daily. His work directly impacts one of the most critical metrics in iGaming: player lifetime value.
