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Performance Marketing
Access premium inventory at scale through real-time bidding and programmatic display across DSPs optimized for gambling.
We access premium display inventory at scale through real-time bidding and programmatic campaigns managed across leading DSPs. Our programmatic strategy combines data-driven audience targeting with creative optimization to maximize player acquisition efficiency.
DSP selection & campaign architecture
Audience segment creation & targeting
Creative production & dynamic optimization
Real-time bid strategy management
Cross-device tracking & attribution
Transparent reporting & inventory auditing
Programmatic advertising gives casino operators access to billions of daily impressions across the open web, enabling precise targeting by behavior, context, and intent. RTB technology allows real-time optimization of bids and placements, ensuring your budget is allocated to the impressions most likely to convert into depositing players.
Alex Morgan, Sarah Chen, and one contractor launched PlayerFlow from a shared office in Malta. Month 1 revenue: $8,000. The founding insight: casino operators deserved an agency that actually understood their business from the inside.
Hit our first major milestone with 50 active casino brand partnerships. Expanded beyond paid acquisition into SEO, creative, and brand strategy. Opened a London office to better serve European clients and hired our first regional teams.
Established offices in London and Malta with teams covering 15+ European and Asian markets. Learned that true localization goes far beyond translation — different markets have fundamentally different player behaviors, channel preferences, and regulatory requirements.
Crossed $1 billion in cumulative revenue generated for our clients, with 15+ brands reaching $100M+ annual revenue through our campaigns. Transitioned to a fully remote-capable operation during COVID-19 while actually accelerating client growth.
Launched proprietary AI tools for player segmentation, creative testing, and predictive analytics. Our AI engine now processes behavioral data from 150+ casino brands, predicting player lifetime value and churn risk with 89% accuracy — a capability that transformed every client engagement.
Now serving 150+ casino brands across 35+ markets with a team of 60+ specialists. Annual client spend under management exceeds $400M. Looking ahead: doubling down on AI-powered campaign optimization, expanding into emerging regulated markets, and helping the next generation of casino operators build sustainable brands.
Access premium inventory at scale through real-time bidding and programmatic display across DSPs optimized for gambling.
Get Started with Programmatic & RTB