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Performance Marketing
10+ years in iGaming
Timur Mikhailov founded PlayerFlow Performance in 2014 with a clear vision: the iGaming industry needed a marketing agency built by people who actually understood the business from the inside. After spending years immersed in the casino and betting space, Timur recognized that generic marketing agencies consistently failed iGaming clients because they lacked the operator mindset — they didn't understand player LTV curves, regulatory compliance across different jurisdictions, or the nuances of player psychology that drive acquisition and retention. Under his leadership, PlayerFlow has grown from a small startup to a full-service performance marketing agency serving 150+ casino and betting brands across 35+ regulated markets. Timur has personally overseen campaigns that generated over $2B in cumulative client revenue, and his focus on building long-term strategic partnerships has driven a 98% client retention rate. He is a regular attendee and speaker at SiGMA, iGB Live, and ICE London, and is known in the industry for his hands-on approach to scaling brands internationally.
