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Performance Marketing
Maximize player lifetime value with automated email flows, SMS campaigns, and personalized retention sequences.
We build and manage automated email and SMS programs that maximize player lifetime value. From welcome sequences to VIP nurture campaigns, our lifecycle marketing drives deposits, reactivations, and long-term loyalty.
Email & SMS platform setup & migration
Automated welcome & onboarding flows
Deposit reminder & reactivation sequences
VIP segmentation & nurture programs
Template design & copywriting
Deliverability monitoring & performance reporting
Email and SMS are the most profitable channels in the casino marketing mix, delivering ROI of 30-40x when executed correctly. Automated lifecycle sequences ensure every player receives the right message at the right time, dramatically improving deposit frequency, reactivation rates, and overall player LTV.
Alex Morgan, Sarah Chen, and one contractor launched PlayerFlow from a shared office in Malta. Month 1 revenue: $8,000. The founding insight: casino operators deserved an agency that actually understood their business from the inside.
Hit our first major milestone with 50 active casino brand partnerships. Expanded beyond paid acquisition into SEO, creative, and brand strategy. Opened a London office to better serve European clients and hired our first regional teams.
Established offices in London and Malta with teams covering 15+ European and Asian markets. Learned that true localization goes far beyond translation — different markets have fundamentally different player behaviors, channel preferences, and regulatory requirements.
Crossed $1 billion in cumulative revenue generated for our clients, with 15+ brands reaching $100M+ annual revenue through our campaigns. Transitioned to a fully remote-capable operation during COVID-19 while actually accelerating client growth.
Launched proprietary AI tools for player segmentation, creative testing, and predictive analytics. Our AI engine now processes behavioral data from 150+ casino brands, predicting player lifetime value and churn risk with 89% accuracy — a capability that transformed every client engagement.
Now serving 150+ casino brands across 35+ markets with a team of 60+ specialists. Annual client spend under management exceeds $400M. Looking ahead: doubling down on AI-powered campaign optimization, expanding into emerging regulated markets, and helping the next generation of casino operators build sustainable brands.
Maximize player lifetime value with automated email flows, SMS campaigns, and personalized retention sequences.
Get Started with Email & SMS Marketing