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Performance Marketing
Drive cost-effective player acquisition at scale through optimized pop traffic across premium iGaming ad networks.
We source and optimize pop traffic from premium iGaming ad networks to drive cost-effective player acquisition at volume. Our campaigns combine aggressive scaling with rigorous quality controls to ensure genuine, converting traffic.
Premium network sourcing & negotiation
GEO & device targeting configuration
Landing page design & optimization
Fraud detection & traffic filtering
A/B split testing & rotation
Daily volume & quality reporting
Pop traffic remains one of the most cost-efficient channels for casino player acquisition, offering CPMs that are a fraction of mainstream display. When managed properly with fraud filtering and landing page optimization, pop campaigns deliver strong first-time depositor volumes at highly competitive CPAs.
Alex Morgan, Sarah Chen, and one contractor launched PlayerFlow from a shared office in Malta. Month 1 revenue: $8,000. The founding insight: casino operators deserved an agency that actually understood their business from the inside.
Hit our first major milestone with 50 active casino brand partnerships. Expanded beyond paid acquisition into SEO, creative, and brand strategy. Opened a London office to better serve European clients and hired our first regional teams.
Established offices in London and Malta with teams covering 15+ European and Asian markets. Learned that true localization goes far beyond translation — different markets have fundamentally different player behaviors, channel preferences, and regulatory requirements.
Crossed $1 billion in cumulative revenue generated for our clients, with 15+ brands reaching $100M+ annual revenue through our campaigns. Transitioned to a fully remote-capable operation during COVID-19 while actually accelerating client growth.
Launched proprietary AI tools for player segmentation, creative testing, and predictive analytics. Our AI engine now processes behavioral data from 150+ casino brands, predicting player lifetime value and churn risk with 89% accuracy — a capability that transformed every client engagement.
Now serving 150+ casino brands across 35+ markets with a team of 60+ specialists. Annual client spend under management exceeds $400M. Looking ahead: doubling down on AI-powered campaign optimization, expanding into emerging regulated markets, and helping the next generation of casino operators build sustainable brands.
Drive cost-effective player acquisition at scale through optimized pop traffic across premium iGaming ad networks.
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