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Performance Marketing
Diamond Bet was a brand-new online casino entering a crowded market with zero brand recognition, no player database, and aggressive investor-set targets of 50K signups in 30 days. We orchestrated a phased launch campaign across 8 synchronized channels — paid social, search, programmatic, email, influencer, PR, affiliate, and CRM — with each channel optimized for specific funnel stages and unified messaging that established Diamond Bet as a trustworthy newcomer.
Diamond Bet faced the ultimate cold-start problem: a brand-new online casino with zero brand recognition, no player database, no organic search presence, and aggressive investor-set targets of 50,000 registered players within 30 days of launch. The competitive landscape was brutal — established operators spending millions monthly dominated every acquisition channel. Diamond Bet needed to break through the noise with a limited launch budget of $600K, establish trust with players who had never heard of them, and build momentum quickly enough to attract affiliate partnerships and platform deals that would sustain long-term growth. Previous agency proposals had focused on single-channel plays, but the team knew they needed a coordinated multi-channel blitz.
We designed a 3-phase launch campaign spanning pre-launch, launch week, and post-launch optimization. Pre-launch (4 weeks before): we built anticipation through a teaser campaign across social media, seeded the brand with 20 casino streamers for launch-day coverage, secured PR placements in 15 industry publications, and grew a pre-registration email list to 8,000 subscribers through a referral incentive program. Launch week: we activated 8 channels simultaneously — paid social (Meta + TikTok), search (Google Ads with gambling certification), programmatic display, email sequences to the pre-reg list, influencer live streams (12 streamers played live on day 1), PR push with exclusive interviews, affiliate network activation (negotiated CPA deals with 45 affiliates), and CRM-triggered onboarding flows. Each channel was optimized for its funnel stage: influencer and social for awareness, search and programmatic for intent capture, email and CRM for conversion. Post-launch (weeks 2-4): we ran aggressive retargeting campaigns against the 200K+ users who engaged but didn't register, A/B tested 50+ landing page variants, and implemented automated lifecycle campaigns for registered non-depositors. Results: 50K+ signups in 30 days (exceeding the target), $12 average cost per signup (40% under budget), 38% first-deposit rate (vs. 25% industry average), and 52% 30-day retention. Diamond Bet was profitable by month 3 and has since scaled to 200K+ active players.